Steve Ulfelder

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A ittle ink for Flatout

Posted by on Apr 27, 2009 in Racing |

First things first: Photo credit for the shot you see goes to Bear Cieri of the Metrowest [MA] Daily News. Here’s a link to a very generous profile of Flatout Motorsports written by the MDN’s Paul Ring. That’s me inside the race car with my partners Nick Leverone (center) and Andy Bettencourt. I was a journalist for 20 years, so it was...

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Sis! Boom! Bah!

Posted by on Mar 19, 2009 in Racing | 1 comment

My company‘s pro race team headed to Homestead, Florida, last weekend for a Grand-Am race. That’s our Mazda MX-5, surrounded by, um, enthusiastic fans [Whose fathers are probably younger than you –...

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The sausage factory

Posted by on Dec 4, 2008 in Palaver, Racing |

The photos above show what my company does to hapless Miatas that happen to get left in our parking lot. First we strip them down to an utterly bare chassis, called the tub. Then we fabricate and weld in a roll cage. Statistically, driving a race car on a track is far safer than driving your minivan down the street, and the cage you see above is one of the...

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They say it’s not a joke

Posted by on Nov 23, 2008 in Palaver, Racing |

I saw the photo above here. My first reaction was to wonder if it was a Photoshopped joke, perhaps a nice hoax from the Onion. Apparently it’s not. It is, rather, an early photo of Porsche’s forthcoming Panamera. It may be the ugliest car I’ve ever seen. Looks like a manatee that dressed up as a shark for Halloween. It is also precisely...

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Michael Malone is on fire! (Notes on entrepreneurship)

Posted by on Nov 1, 2008 in Palaver, Racing |

You know that blend of admiration, envy and guilt-tinged hatred you feel for somebody in your field who’s more successful than you – but has earned that success, and seems like a decent sort to boot? (It’s hard as hell to hate such folks, hence the guilt.) That’s how I used to feel about Michael Malone. While I was slamming out...

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So you want to rent a race car

Posted by on Oct 13, 2008 in Racing | 1 comment

Did I light off some bad karma? A couple of posts down, you’ll spot me bragging about one of my company‘s Mazda Miatas being featured in a Bloomberg News article. The photo above is of the same car – good old number 91, a 1.8-liter Miata that may have been our fastest rental – after a massive wreck Saturday at Watkins Glen. The...

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