Last spring, I took the family to the Massachusetts Museum of Contemporary Art in North Adams. The lapel stickers they pass out to indicate you’ve paid caught my eye. (Sorry about the bad cell-phone pic, by the way.) Hating the weak teal color but loving the M in a box, I saved the sticker with an eye toward stealing the look for letterhead or a business card.
Looks like I wasn’t the only one. On my way into the gym yesterday, I spotted the pilates logo at right. Unlike me, they must have liked the teal.
By the time I notice things like this, they tend to be full-blown trends. Have you seen any new first-letter-in-a-box-with-text-beneath logos lately?